CYBG will open its new Virgin money stores in Manchester, Birmingham and London in December.

These stores are the first wave of a larger roll-out in major cities across Britain.

The opening of the new stores marks the initiation of a £60 million re-branding programme which will wipe out the centuries-old Clydesdale Bank name from the British high street.

The new stores are open to both customers and non-customers.

These first three sites were all first launched under the Bank’s ground-breaking B concept stores. When launched, all three stores will now carry the new distinctive Virgin Money branding and follow the new store concept which reimagines what a bank branch should be.

Virgin Money has said these stores will be a place for entrepreneurs to co-work and create, offering free coffee, a venue for events and concerts, a social media studio for content creation, and more.

Coinciding with the opening of the new branches, Virgin Money will also release its first current account and mobile app.

The stores are a key part of Virgin Money’s customer proposition to support its 6 million personal, small business and mortgage customers and they will be open to both customers and non-customers. In addition, Virgin Money plans to use the stores to introduce customers to products and services from the wider Virgin Group of businesses.

David Duffy, chief executive of Virgin Money, said: “The launch of our new Virgin Money current account is hugely exciting, bringing together the best in digital and mobile technology, so customers can manage their finances with ease. This combined with the brilliant service customers expect from Virgin, alongside our exciting plans for the future – including a unique new customer rewards programme coming next year – we’re creating a banking experience like no other.”