Mr Leckie is CEO and executive chair of Crieff Hydro, Scotland’s oldest registered trading company. He is a long-time advocate for Scotland’s wider tourism industry.

He is currently chair of the Scottish Tourism Alliance, president of the Scottish Chambers of Commerce, a committee member for UK Hospitality and Lord-Lieutenant of Perth and Kinross.

He intends to step down from his roles with the Scottish Tourism Alliance and Scottish Chamber of Commerce in the coming year.

Mr Leckie brings a broad background to VisitScotland. As an operator of hotels, self-catering and attractions across different parts of rural Scotland, he’s well versed in the challenges and opportunities on the ground. As a longstanding chair, he’s also familiar with working to maximise the impact of boards and organisations.

Mr Leckie will take over from our outgoing chair Lord Thurso. The appointment is for three years, from 1 April 2024 until 31 March 2027.

Mr Leckie said: “Throughout my family’s many years in hospitality and tourism, I’ve considered VisitScotland a vital part of our industry. While its role has evolved over the years, its purpose remains the same – to grow the visitor economy that is so crucial to all parts of Scotland. I’m privileged to take up this position with VisitScotland and be part of that.

“We all know times aren’t easy in our sector or indeed the wider economy, so there are undoubtedly challenges ahead. But with those challenges come new opportunities to promote our country as a top class, sustainable global destination.

“I’m looking forward to immersing myself in the work of VisitScotland alongside my Board colleagues and the wider team as we work together on the next chapter of growth for Scottish tourism.”

Malcolm Roughead OBE, chief executive of VisitScotland, said: “Tourism is an economic and social powerhouse which sustains communities, creates jobs and attracts investment. As the national tourism organisation, we’re committed to driving this visitor economy and growing its value to Scotland.

“Stephen brings with him a wealth of experience which will support our vital work to help create better places for people to live, work and visit.”