The wholly-owned, UK-wide financial planning business announced in February will be called 1825 and represents a new chapter for Standard Life, combining one of the UK’s oldest financial services brands with a new approach to financial advice.

Steve Murray, 1825 CEO, said the new service would help clients “achieve their aspirations and goals”.

The 1825 team will help clients define their priorities and meet their needs through a comprehensive service including advice on protection, trusts, tax, wealth management and retirement planning as well as day-to-day cash and borrowing.

1825 will also offer a range of investment options in funds from leading asset managers to meet a variety of client goals and risk profiles. These include portfolios specifically designed for 1825 with expert asset allocation and fund selection provided by Standard Life Wealth and supported by Standard Life Investments.

Mr Murray added: “Since Standard Life was founded in 1825, our business has changed over time to meet customers’ needs. Our brand has been a constant - a promise and expectation of quality for our customers. Building on our 190 year heritage while signposting our new advice services, we’re introducing 1825 as the brand name of our financial advice business.

“It’s never been more complex for people to save, retire and plan for the future, so quality financial advice has become a must-have for many. At the same time, there is a capacity crunch in the UK advice market, with many people unable to access the advice they want. By cutting through the complexity, we’re aiming to help our clients better understand their financial situation to achieve their aspirations and goals.”