SRC: Retailers hope Euros will kick-start summer spending

SRC: Retailers hope Euros will kick-start summer spending

Scotland’s shops are set to score from the European football championships with new research finding one in eight Scots plan to spend more on food and drink to enjoy whilst watching matches.

Electrical and sporting goods shops are likely to do well, as well as grocery and food-to-go businesses alongside those who sell merchandise and souvenirs.

The results are from a new poll of 2,000 UK shoppers as part of the British Retail Consortium’s Consumer Sentiment Monitor, supported by Opinium. It comes ahead of the opening match of the Euros this Friday which will see Scotland take on hosts Germany in Munich.

The polling found 12% of Scots expect to spend more on groceries, alcohol, and takeaways to enjoy whilst watching the Euros. Additionally, 11% plan to buy new electronics, and 7% are seeking official merchandise.



Over and above this, 6% of respondents said they hoped to attend the championships in Germany in person. However, the championships only speak to half the country, with 49% saying they weren’t planning any activities in relation to the event.

It comes after the latest sales monitor from the Scottish Retail Consortium (SRC) and KPMG found retail sales in Scotland had essentially flatlined, declining by 0.1% over the past quarter.

David Lonsdale, director of the Scottish Retail Consortium, said: “With football fans across the country getting behind Steve Clarke and the Scotland team ahead of the European championships this should kick-start a brighter period of trading for Scottish stores.

“Retailers will be supporting every tackle, save, and goal that takes Scotland further into the competition and which could well provide a much needed boost to spending.

“With the Paris Olympics following fast on the heels of the Euros, this summer of major sporting events could provide retailers with a welcome lift, especially if fans are given something to celebrate over the coming weeks.”

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