Joel Watt

The funding will be used to help boost the firm’s technology designed to speed up fish sales and cut waste.

The online platform for fish traders works with a processing team in the fishing port of Boulogne-Sur-Mer in Northern France. Rooser is also working on improved quality controls, supply chain financing and personalised features for buyers and sellers.

Rooser is planning to use the data on its platform to generate insights, models and reports for users, The Insider reports.

Joel Watt, who founded the firm in 2019, said: “The seafood industry is like this giant machine, with all these gears turning all the time at breakneck speed; I saw the chaos for myself.

“Rooser was what we hacked together to solve the problem for our factory, and we realised the opportunity when other processors started wanting the software for themselves – in the long run, what we’re building should help us to understand and manage global fish stocks more responsibly, to see where our seafood comes from and to ensure the best-quality produce ends up on our plates.”

Georgia Stevenson, partner at Index Ventures, added: “The seafood market is huge, but it’s fragmented and mostly offline.

“Rooser promises to make the whole experience simpler and more efficient for everyone in the value chain – improving margins, reducing waste, giving buyers greater choice and sellers a bigger market.”