RBS backs new firm to provide ‘missing link’ between tourists and whisky distilleries

An Edinburgh-based business looking to tap into the Scottish whisky tourism industry has been launched with the backing of Royal Bank of Scotland’s Entrepreneurial Spark start-up business accelerator.

With around 120 active whisky distilleries, 40 more in the pipeline and distillery visitor numbers reaching upwards of 1.5 million per year, Whisky Co. is aiming to connect people to the network through tailored whisky experiences.

The firm believes that a lack of services providing a personal connection between whisky tourists and the distilleries means it has found a gap in the market.

The enterprise also comes as the industry is looking to find innovative new ways to encourage whisky tourism across the country.

Headed by whisky PR manager, Kirsty MacGeoch, who feels she has identified the missing link between the distilleries and the visitors, Whisky Co. aims to cater for all whisky lovers, from the novice to the connoisseur with its “bespoke itineraries, individually suited to guests’ requirements and books all aspects of their trip, from transfers to tastings, with a focus on luxury”.

Hailing from Scotland’s whisky capital, Speyside, Ms MacGeoch has created and hosted many VIP distillery trips for iconic whisky brands over the past 5 years.

This experience, she said, alongside booking spontaneous tours and transport for guests staying at her parent’s former guesthouse in Cardhu, gave her the idea to establish a tailored whisky experience service available to all.

She said: “Whisky is a huge Scottish success story, but there’s a missing link between the distilleries and the whisky lovers coming to visit.

“Everyone has a different taste when it comes to whisky and it’s the same when it comes to holidays. Whisky Co. stands for Whisky Connections, as that’s exactly what we do, provide that connection between the distilleries and the tourists.

“I’ve always felt that there wasn’t a luxury, personalised service available to the public that offered something special to visitors. Whisky Co. is here to do that, by providing extra-special whisky experiences based on exactly what the customer wants, rather than providing just another pre-packaged whisky holiday.

“I wanted to share my knowledge of Scotch and Scotland with the world to ensure visitors get the best out of what our country and its wonderful whisky have to offer.”