RBS appoints new media partner

BIG will operate from its local hubs to service the account on a UK-wide remit, with its Scottish offices and Manchester office looking after Scotland and the North of England and Wales, respectively.

In the south of England, BIG will partner with London-based communications agency, Luther Pendragon.

BIG’s role will largely involve communicating the work of individuals from the bank’s regional operations, and how they help customers achieve their business goals.

Chris Turner, director of media relations at RBS, said: “It’s great to have BIG Partnership on board and we look forward to working with them to help promote our support for local communities and economies. BIG showed real insight and understanding of how we work with our customers to support their growth ambitions and we’re excited about the opportunities this new relationship will bring.”

Sharon Mars, director at BIG Partnership, will act as strategic lead on the account, working alongside Sarah Lawless who joined BIG in May last year as head of the North West division.

Ms Mars said: “To win the account with the encouraging feedback we received is a real testament of the calibre of work consistently produced by the team at BIG..”