RBS announces Williams & Glyn marketing director appointment

Royal Bank of Scotland has today announced that Jason King will be joining its Williams & Glyn spin-off bank next year in the role of marketing director.

Reporting to W&G chief executive Jim Brown, RBS said Mr King’s role will be to ensure that the re-launched lender has a “strong focus on making banking easier for its customers whilst marketing the newly created bank for the first time since it disappeared from the high street in the 1980s”.

RBS is cleaving off a portion of its business to meet the terms set down by the EU as part of the Edinburgh-based bank’s £45 billion bailout at the height of the financial crisis in 2008.

The still 73 per cent taxpayer-owned lender said Mr King, who joins W&G from GE Capital, will be responsible for marketing, customer experience, branding, product development and management of digital channels for the bank.

For the past seven years he has held a number of senior marketing roles at GE within in the UK and internationally, most recently as chief marketing officer for working capital solutions. He has also held senior roles at Barclays and Barclaycard.

Mr King, who will start with Williams & Glyn on 4 January, said: “This is a really exciting time to be joining Williams & Glyn. I am looking forward to playing my part in building a new UK bank that will start to appear on the UK high street again from next year. It’s a huge privilege to be involved in launching a bank that has a rich and proud history dating back to the 1700s.”

Commenting on the appointment, Jim Brown, chief executive for Williams & Glyn added: “I’m extremely pleased to welcome Jason to Williams & Glyn. I know his insight, experience and expertise will be invaluable to the bank we are creating. He will be an integral figure in building the bank and his appointment is another important milestone towards launching Williams & Glyn next year.”