PwC UK to overhaul business with new technology and AI unit
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PwC UK has begun a major restructuring, creating a stand-alone technology and AI unit and reorganising several practice areas.
The changes impact approximately 2,700 staff and partners, roughly a tenth of PwC’s UK workforce. The changes, led by UK managing partner Laura Hinton, aim to simplify the business, reduce duplication, and strengthen PwC’s position in the evolving market.
The new “digital delivery unit” will focus on technology innovation, AI, cloud and data, and employ 900 technologists. This move acknowledges the growing importance of AI and technology in the professional services sector.
PwC has stressed that the reorganisation is not related to cost-cutting and will not result in redundancies.
Marco Amitrano, alliance senior partner of PwC UK and Middle East, told the Financial Times that the changes “reflect our strategic focus on clients, technology and PwC’s global network”, adding that it will become “easier for us to collaborate and mobilise teams to better deliver for clients”.
This announcement follows a challenging period for the Big Four accounting firms, with PwC and Deloitte both reporting a decline in average partner pay. Full details of the new strategy are expected to be shared with PwC UK partners later this week.
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