Mr McLellan joins after a hugely successful seven-year period at Skyscanner, one of Europe’s largest B2C internet businesses, which included being interim CEO of Skyscanner Japan. Prior to this, he held roles at KPMG where he qualified as a chartered accountant, and Scottish Power and was also a category winner of the ICAS top accountant under 35 years old two years in a row.

 

CEO Peter Vardy said: “We are delighted to welcome Colin to the Peter Vardy Group. We have a bold and ambitious 10-year growth strategy and Colin’s wealth of experience in digital and acquisitions will be invaluable to us as we continue to expand. 

 

“As we have seen recently, it is more important than ever to have strong digital capabilities within the motor industry and it’s an area we are excited to continue to develop and grow as a business.

 

“We wanted to look outwith the motor industry and to some of the leading digital businesses when recruiting for this role, so it was a real coup for the group to recruit Colin. I’m really excited for the future of the business.”

 

Colin McLellan added:  “I am thrilled to be joining one of the most innovative automotive companies in the UK, I was attracted by the ambitious strategy but was completely wowed by the ‘sell to give’ culture and the opportunity to make a real difference. Also it couldn’t be a better fit for me as I am huge car enthusiast and was actually a customer of the business already.”

 

Prior to the COVID-19 lockdown, Peter Vardy’s dealer software business SilverBullet offered a free three-month trial of their online sales platform to all retailers to give them the ability to trade remotely during this period.