Perth sommelier expands after funding boost

Perth sommelier expands after funding boost

Vanessa Tortella

The Wine Hall, a Perth-based e-commerce platform specialising in rare wines, has broadened its product range and begun targeting new markets following funding from the Start Up Loans programme.

Founded in 2022 by 51-year-old Vanessa Tortella, a sommelier from Italy, The Wine Hall sells a range of rare and carefully sourced bottles from small and independent wineries in Italy and France to enthusiasts all over the UK.

After securing funding through Virgin Startup and the British Business Bank’s Start Up Loans programme Ms Tortella is now looking to expand her selection of wines and import larger quantities to begin selling to luxury hotels, restaurants and high-end supermarkets this year.



During her 15 years in the hospitality sector, Ms Tortella observed the drinks market closely and identified a gap for rare and independent wines. The Wine Hall was launched in 2022 and has been growing steadily since.

She said: “Putting small wineries on the map and bringing rare bottles to the market has been something I’ve been interested in since I started working in hospitality, and I had the idea of starting my own e-commerce business for a while.

“I love sharing my knowledge of rare and independent wines, and it’s been an incredible journey so far. I’m very grateful to Virgin Startup and the Start Up Loans programme for the funding and support I’ve received to develop my business.

“The next step is expanding my inventory. In the beginning, I mainly focussed on wines from Italy and France, but I’m currently sourcing an amazing wine from a producer in Lebanon that has never been exported before, and I’m eager to start selling not only to private customers but to a range of luxury businesses as well.”

Ms Tortella is one of the most recent entrepreneurs aged 50 and over to receive support from the British Business Bank’s Start Up Loans programme. Since its launch in 2012, the initiative has provided £140 million of support to entrepreneurs from this age group across the UK, including 882 loans worth more than £8.5m in Scotland.

Almost half of the funding support in Scotland, almost £3.9m, has been provided since the first Covid-19 lockdown across 295 loans. In this period, the average loan value per business was £13,180 – an increase of £2,876 compared to the four years before the pandemic.

Susan Nightingale, UK network director for the devolved nations, British Business Bank, said: “As Vanessa demonstrates, you can further your business ambitions at any age.

“It’s why we encourage anyone with a good business idea to get in touch and learn more about how the Start Up Loans programme might be able to help turn it into reality.

“It is interesting to note the high proportion of the funding during and after the pandemic, suggesting that many people aged 50 and over re-evaluated and took action to pursue their business aspirations.

“We’re also glad to witness the growth of businesses in more rural areas through our Start Up Loans programme.

“Fife and the Highlands appearing among the top five local authorities in Scotland for support for older entrepreneurs demonstrates the difference funding can make in boosting entrepreneurship and supporting small business opportunities in smaller communities.”

Loans delivered to 50-year-olds in Scotland

Local authority

Loans made

Value (£)

Glasgow City

115

936,559

Fife

74

749,327

City of Edinburgh

71

864,442

Highland

56

530,950

South Lanarkshire

51

493,349

Aberdeenshire

41

365,963

North Lanarkshire

34

256,400

Perth and Kinross

33

379,993

Aberdeen City

29

346,360

Dumfries and Galloway

27

249,998

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