Ruari Fairbairns

The Crowdcube campaign broke through the £500,000 barrier within minutes, swiftly raising 126% of its target to scale up operations.

The funding will be invested in new tech, provide world-class content on android and IOS apps and improve engagement with the community globally.

Ruari Fairbairns, founder of One Year No Beer, said: “We were already the UK’s most recognised alcohol-free brand and aiming to become the go-to support to empower people to change their behaviour. But this speed and level of support has just blown us away.

“It’s fantastic confirmation that we are definitely on the right road and that a paradigm change is happening. The growth of the alcohol-free movement is booming and investors are recognising that there is a huge opportunity to grow a valuable business in this emerging sector of preventative health.”

Alain Renaud, who is one of OYNB’s longstanding investors’, commented: “The ability to combine a return on my investment with the satisfaction of helping the values is something that I really believe in.

“Life post-Covid will need, amongst other things, a global detox for people to have again normal, healthy lives. Prohibition is not a solution, as we have seen in the past. Raising prices of alcohol either, it will just make unhealthy users drink even worse quality of cheap alcohol and encourage traffic. Only services like OYNB can provide a workable solution for people who want to get back to healthy lives, in a sustainable way.”

Nic Brauer, early stage lead at Crowdcube, added: “It’s great to have OYNB raising investment on Crowdcube. The success of their raise is a testament to their mission to change drinking habits and empower behavioural change - we’re excited to see what’s next for the company and its new investors.”