MFMac has sponsored the festival since its inception in 2018 and the continuation of the partnership reinforces its commitment to Scotland’s world-renowned whisky industry.

The festival, taking place from 28 February to 2 March, will bring over 30 distilleries and many industry professionals and whisky enthusiasts to Fife for a celebration of Scotland’s national spirit.

The partnership has grown from Euan Duncan’s, partner within MFMac’s media, manufacturing & technology team, extensive experience in the spirit drinks sector. Mr Duncan was previously in-house counsel with the Scotch Whisky Association where he advised on the global protection of Scotch whisky and now he and his colleagues work with many spirit drinks companies.

Mr Duncan said: “As a longstanding supporter of Scotland’s iconic food and drink sector, we are committed to fostering growth and innovation within the sector.

“The Scotch Whisky industry not only contributes more than £7bn to the UK economy but also serves as a vital bridge between local heritage and global markets. It’s wonderful to see the Festival grow year on year and it sells out within days.”

Neil Kennedy, COO of MFMac, added: “MFMac has a strong history of working with the Scottish food and drink sector and we are proud to be supporting the Fife Whisky Festival.

“Our longstanding support for this fantastic event has been a real pleasure and we are delighted to do all that we can to preserve and celebrate Scotland’s rich whisky heritage.”

Karen Somerville, co-director of the Fife Whisky Festival, said: “MFMac have given us unwavering support from the very beginning and continue annually supporting our hugely popular Festival which we have grown, a fixture in the Scotch whisky calendar and we are very appreciative of their enthusiasm and support from the outset.

“Euan and his colleagues are legal experts in the food and drink sector and understand the importance of supporting events such as the Fife Whisky Festival – Slainte Mhath.”