Mr Rodrigues will be responsible for leading brand and marketing activities across Scotland and Northern Ireland, as well as developing strategic partnerships to support business growth.

He brings a wealth of experience to the role, having previously held senior management positions at Royal Bank of Scotland and Lloyds Banking Group. Most recently, he was the business development director at a boutique wealth management firm in Edinburgh, where he was also providing financial advice to high net worth clients.

Donald Gateley, regional director for Scotland and Northern Ireland, said: “Marcelo’s appointment reflects our continued commitment to Scotland and Northern Ireland and builds on our long-term regional growth strategy to widen our offering to all parts of the UK.

Mr Rodrigues has a vast amount of knowledge and experience along with an extensive network across many business organisations in Scotland and Northern Ireland. He is therefore ideally placed to support SPW’s mission of providing more advice to more people.”

Marcelo Rodrigues added: “I’m delighted to have joined SPW as it continues to grow its regional presence. We have ambitious plans and I look forward to leading our growth strategy and developing strong partnerships in Scotland and Northern Ireland.”