Mackie’s scoops £1m of new deals in 2024

Mackie’s scoops £1m of new deals in 2024

Aberdeenshire ice cream maker Mackie’s has secured deals which have seen its products stocked in over 1,000 additional UK stores this year.

The deals, which are worth more than £1 million, include Tesco, Morrisons, Asda and Sainsbury’s.

The firm has also bucked the trend amidst a difficult summer for ice cream sales due to unusually wet and cool weather.



Research conducted by Nielsen GB across 12 weeks – ending on 13th July – found the overall market value of ice cream sales had fallen by 8% compared with last year and the volume of litres sold declined by 10% compared to the same period in the previous year.

However, Mackie’s has enjoyed a fruitful period, recording an 18% increase in both volume and value growth, showcasing the enduring appeal of its premium ice cream products.

Will Dixon, head of sales at Mackie’s of Scotland, said: “Our focus on maintaining high quality standards while maintaining competitive pricing in challenging market conditions has resonated with consumers.

“With the temperature finally starting to rise across the UK, we’re confident we can build on these strong sales and see even more ice cream lovers trying and enjoying our delicious range of flavours, which are more easily available than ever.

“Our goal is to maintain high Scotland sales, where we remain the nation’s favourite and best-selling ice cream, and expand across the rest of the UK where there is so much room for growth.

“That is where our focus is as a brand, to continue to get more Mackie’s flavours out there for people across the UK to enjoy.”

Share icon
Share this article:

Related Articles