The result highlights the outlet’s status as a premier retail destination and underlining the ongoing consumer demand for quality brands at competitive prices.

Livingston’s H1 total sales were the highest on record for the outlet, surpassing 2023 – which was in itself a record year. The standout months were March with a 13.3% increase in sales, June with 9.3% and February with 5.2%, culminating in an overall 2.8% increase in sales for H1 2024. Footfall also saw a significant uplift of 2.3% for this period.

The first half of 2024 saw the return of French Connection and the Lolla pop up shop which led to increased traffic and an enhanced customer experience, resulting in a higher volume of sales and increased shopper engagement. These enhancements were part of Global Mutual’s strategy to diversify the tenant mix, extend dwell time and continuously boost sales.

Supporting the local community, the outlet announced a charity partnership with the British Heart Foundation and launched an initiative with Cedarbank, a local ASN school, which culminated in a trading pop up shop.

These efforts aim to foster meaningful connections and give back, not only by enriching the community, but also driving business success through a positive atmosphere and strong customer loyalty.

Nicky Lovell

Nicky Lovell, head of outlets and business development at Global Mutual, said: “The first half of 2024 has been outstanding for Livingston Designer Outlet.

“The record-breaking sales and footfall growth are a testament to the strategic initiatives and shifts in strategy combined with a clear CSR vision. We are equally thrilled to see the positive impact on both the business and the local community – we believe that building meaningful relationships with community is absolutely key.”

Ms Lovell continued: “The addition of new brands and the expansion of existing ones highlight the trust our retail partners have in our overarching look forward to building on this momentum in the second half of the year.”