This follows the successful launch of Scotland’s first TAG boutique on Glasgow’s Buchanan Street in September.

The new store further solidifies Laings continued commitment to a bricks and mortar presence and its strive to create the very best, personal customer experiences.

The new showroom, which will span more than 100m sq, will create several new jobs for the local area, across various roles including managerial positions and client advisors.

Stuart McDowell, managing director of Laings, said: “The proposed opening of a second store marks the latest milestone in the exciting evolution of our relationship with TAG Heuer and demonstrates the luxury brand’s commitment to fully establishing its presence in Scotland.

“With a wealth of collections on display, we are looking forward to welcoming clients into our Edinburgh showroom next year. Whether it be their first venture into luxury Swiss watches or extending a growing passion for TAG Heuer, our clients will be offered a truly exceptional immersive experience.”

Rob Diver, managing director of TAG Heuer UK and Ireland said: “Following the opening of our first boutique in Glasgow this year with Laings, we look forward to further strengthening our new and valued partnership with the esteemed jeweller, and extending the TAG Heuer offering to clients in the Scottish capital, where we are confident TAG Heuer will receive an equally warm reception among the clients.”

The showroom will include an interactive display area showcasing cutting-edge technology, as well as a luxurious lounge, allowing clients to shop in comfort as well as style - along with the usual level of privacy and confidentiality, which has become synonymous with Laings.

The opening of the Edinburgh boutique is part of Laings’ wider multi-million pound investment to build on its legacy as a leading destination for luxury jewellery and watches.