The new store, which opened on Friday 15 March, follows the successful launch of Scotland’s first mono-brand TAG boutique in September 2023 located on Buchanan Street.

The new Edinburgh store has created seven local jobs for the area, including a store manager and sales assistant roles.

The selected unit, which spans more than 130m sq, displays the brand’s latest pieces, including the iconic Carrera Collection.

The boutique features a wall-mounted, 3D Porsche sculpture showcasing the long-lasting partnership between the iconic brands. Created by local artist, Katy Sawrey (@katysawreyart) the sculpture incorporates her trademark vibrant interpretation of the Scottish landscape and unique style, complementing the brand’s bold offer and nodding to its racing heritage.

Stuart McDowell, managing director of Laings, said: “The opening of our Edinburgh mono-brand boutique is not only a testament to our strengthening partnership with TAG Heuer, but further demonstrates Laings investment into the trend of mono-brand boutiques, which offer a focused, more immersive experience that many of our clients look for.

“We are proud to introduce Edinburgh to a new, state-of-the-art retail destination, with our interactive display area alongside the excellent customer service and diverse offering clients have come to expect from the Laings and TAG Heuer names.”

Rob Diver, managing director of TAG Heuer UK and Ireland, added: “Following the success of our previous TAG Heuer boutique in partnership with Laings, it was only natural to expand into Scotland’s capital with them - we look forward to homing TAG Heuer in the prime location of Multrees Walk and seeing where this valued partnership will take us next.”

The opening of the Edinburgh boutique is part of Laings’ wider multi-million pound investment to build on its legacy as a leading destination for luxury jewellery and watches.

Adam Stone, head of retail asset management UK at Nuveen, said: “Multrees Walk is home to many leading and exclusive lifestyle brands, and we are thrilled to welcome TAG Heuer to our portfolio. The new TAG boutique will provide a unique and special shopping experience, bringing exceptional watchmaking, technology and innovation to Multrees Walk.

“2024 is an exciting year, as we continue to grow the retail offering by welcoming a number of high-end luxury retailers on board. With an enviable location, Multrees Walk provides an exceptional shopping experience in the heart of Edinburgh housing many exclusive fashion brands including Louis Vuitton, Harvey Nichols and Michael Kors and we look forward to welcoming more throughout the year.”