Kames Capital and Aegon UK support Edinburgh and Essex Pride

This is the third consecutive year that Edinburgh-based Kames and Aegon UK have sponsored Edinburgh Pride, Scotland’s National LGBTI Festival, which takes place in the city centre.

The event involves a march and a community- based festival which celebrate diversity and personal identity.

This is also the second time that the businesses have sponsored Essex Pride, an annual community celebration of LGBT+ life in Essex and beyond, which takes place in Chelmsford’s Central Park.

As sponsors, Kames and Aegon’s branding will appear at each event and in online and printed marketing materials. For the second year, Kames and Aegon will also be the official sponsor of the Pride Scotia March in Edinburgh, as well as sole sponsor of the Ride with Pride accessible mobility buses which top and tail the march.

Siobhan Martin, head of HR at Aegon Asset Management Europe, including Kames Capital, said: “We believe that everyone should be able to bring their whole authentic selves to work and that inclusive businesses are better performing businesses. The Edinburgh and Essex Pride events always see a strong turnout from Aegon and Kames employees and we are delighted to be amongst the sponsors.”

Stephen McGee, chief financial officer at Aegon UK, said: “We’re committed to creating a inclusive and diverse workplace that’s attractive to a wide range of people with the skills, ideas and energy to match. Supporting the Pride events is just one of our diversity and inclusion priorities this year and part of our commitment to making Aegon an inclusive place to work.”