Following their appointment, the joint administrators have announced they will continue to trade the business for a period, and as such, have commenced a closing down sale at the store in the Hillington Industrial Estate.

The sale will initially see discounts of at least 30% off RRP on all stock, and up to 60% off RRP on selected lines on display furniture straight from the showroom.

Mr McAlinden, head of Interpath Advisory in Scotland and joint administrator, said: “As consumers continue to tighten their belts as a result of the cost-of-living crisis, retailers of big-ticket items and similar considered purchases continue to come under significant pressure.

“Unfortunately, in the case of Morale, the company has been impacted by customers moving to lower-priced alternatives, including those retailers which predominantly sell online.”

Morale had been trading successfully since 2006, under the ownership of the well-known and respected businessman Khalid Ali and his family, and had navigated the challenges of COVID-19. However, the company has faced significant headwinds over recent months with downward price point pressure from online retailers and declining in-store footfall. The directors have worked tirelessly to explore alternative solutions and have injected significant funding to support the business but, ultimately, have taken the difficult decision to seek the appointment of administrators.

The company employs circa six employees, all of which will be retained immediately following the appointment of the joint administrators and while they continue to trade the business.

Mr McAlinden added: “Our intention is to trade the business for a short period while we seek to sell all remaining stock, so would encourage customers to visit the store over the coming days, where Morale’s team of dedicated employees will be available to assist.”