Picastro has been created by Tom McCrorie who has combined his passion and astrophotography skills with his career as a creative designer.

Having raised initial start-up funding from Interface, he has now secured a six-figure funding boost from a Middle Eastern investor with interests in astronomical observatories, and is already talking to other potential investors around the world. 

He is also exploring partnerships with camera and telescope companies about how the platform can be integrated into new equipment.

Mr McCrorie aims to use the funding to further develop the platform and app and grow a small team of community managers. Given the global nature of his target subscribers, the team is likely to be specialists from anywhere in the world.

He is targeting more than 500,000 subscribers in the first year and believes there is a global audience for the platform running into the tens of millions, comprised of three types of member – early users with smartphone cameras, those using entry-level smart telescopes, and experienced astrophotographers.

The inspiration for the image-sharing platform came after Mr McCrorie received a telescope for his birthday.

Combining his new-found passion with his technical and creative design background, he published a book of his lunar images, which was well-received by the astronomical community and quickly sold out from its first print run. Recognising the commercial opportunity, and further applying his design skills, he wanted to create a social media platform which would allow other astronomers and astrophotographers to share high resolution versions of their images.

Mr McCrorie then tested the platform for 18 months and believes there is a global market for an image-sharing platform which draws on the attraction and usability of major sites such as Instagram, but without the advertising or algorithm-fed content.

The strong community aspect to astronomy and astrophotography is embedded into the new platform. Members pay an annual subscription which allows them to view high quality images and engage with other users.

Mr McCrorie said: “Having extensively tested the platform with the community, Picastro combines everything that is good about the well-known social platforms but is tailored for those with an interest in astronomy and astrophotography and a range of skill levels.

“Social media has changed the world in terms of sharing information and allowing communities to come together, but there is a lot not to be liked, such as the constant bombardment of advertising and what the platforms think you’ll like. Picastro has been created very much for the community, and will be curated by its members.

“Maybe it’s the child-borne fascination with what’s out there beyond the stars, but there is a global passion for astronomy.”

Investment and entrepreneurial experts from law firm Harper Macleod advised Mc McCrorie on the investment.

Paula Skinner, partner and head of the firm’s entrepreneurial team, said: “Some of the best new businesses are born from an owner’s personal passion.

“Tom has combined some of the best bits of social media with his love and skill for astrophotography, to create a new platform which has truly global appeal.

“He is also drawing on Scotland’s growing international standing in the space sector, harnessing the experience of an established network to reach global investors and subscribers.”