Hipflask Spirits lands deal with Morrisons supermarkets
Award-winning Scottish spirits brand Hipflask Spirits has partnered with Morrisons supermarkets.
Four of the brand’s best-selling flavours will be available in six Scottish stores – Fort William, Auchinlea, Dundee, Perth, Gyle, and Arbroath.
Created by Bothy Trading’s Kim Cameron, Angus-based Hipflask is aimed at adventurers and travellers. Unlike its hand-crafted sister brand, Gin Bothy, Hipflask is designed for larger-scale production.
The deal marks the brand’s second foray into supermarket stores, being selected as part of Aldi’s Next Top Product search in 2021 and subsequently included in their Scottish stores for their Scottish Spirits Festival the same year.
Kim Cameron, Founder of Bothy Trading and Hipflask Spirits, said: “This partnership with Morrisons marks an important milestone for Hipflask Spirits. We’re thrilled to make our products more accessible to customers across Scotland through this collaboration.
“As a brand rooted in adventure and authenticity, we’re excited to see our spirits journeying into new territories, inviting more people to join us on our next adventure.”
The deal comes at an exciting time of growth for Bothy brands, as the Gin Bothy recently featured in the 96th Oscars goodie bags, with the Jam and Butter Bothies launched in 2023. Moving to a new Forfar premises last summer in order to maximise production capabilities, develop new ranges and increase staff numbers.
Morrisons Local Sourcing Specialist for Scotland April Pollok said: “At Morrisons, we are always keen to support Scottish suppliers and the launch of the Hipflask Spirits range from the Gin Bothy team across a selection of our stores has already brought great feedback from our customers and colleagues alike.
“We look forward to continuing to grow our relationship with the team at Gin Bothy and bring their exciting range to a wider audience.”