The expansion includes three innovative products, marking their debut in the market. Among the introductions are the Confectionary Protein 22 pots available in three flavours – lemon cheesecake, stracciatella, and chocolate caramel. Additionally, these pots have been introduced in the Irish Supermarket, Dunnes, featuring the stracciatella and lemon cheesecake varieties.

Managing director Robert Graham said: “There has been a huge demand for protein-based products, especially in dairy – and the protein pouches were created in direct response to the growing customer demand for this need as well as functional and healthy ‘on-the-go’ snack choices.

“As a third-generation business, family values, innovation and a focus on new product development is something we pride ourselves on – and we will continue to create delicious, nutritional, and exceptional quality dairy products for Asda customers.”

The range also encompasses Graham’s confectionary protein, a Scottish yogurt range, and a protein pouch with a new Mango, Passion Fruit & Papaya flavour. Asda will also be offering this flavour in pot form. Another highlight is the newly presented 150g yogurts with fresh branding, available in Strawberry, Peach, Toffee, and Raspberry flavours.

Ashley Connolly, Asda’s local buying manager for Scotland, added: “It’s brilliant to add more Graham’s Family Dairy products to our shelves. Our customers love to see local Scottish suppliers in stores, and we know our shoppers are going to be eager to try the new additions to the range.

“It is important to us as a business to provide customers with choice – products we know they want and will fit into their lifestyles, and Graham’s does just that.”