McWhinnie brings extensive experience implementing robust technological change programmes within businesses, delivering digital, data and technology services and modernisation programmes across major organisations. These organisations include the pan-European automotive data provider, EurotaxGlass, UK-based social enterprise, Wisegroup, and Barclays Investment Bank.

As the funeral services industry continues to digitise, to support a more digitally-focused consumer, McWhinnie’s appointment will see the funeral planning business continue to invest in and deploy the latest technology across its business, helping the organisation to achieve its goal to lead the market in technological innovation. McWhinnie will focus on ensuring Golden Charter has the latest systems and technology-enabled processes embedded across the organisation, which will support business growth and expansion of the Golden Charter product range and services.

Mark Huggins, chair at Golden Charter, said: “The funeral services industry is, first and foremost, one which is centred on personal connection. However, particularly for consumers who are planning ahead, we are seeing increasing demands for a digitised customer journey. It is critical that people can always access the information they need, when they need it. Stuart’s appointment is highly significant for our business with technological innovation a key element of our growth strategy. Stuart brings the vital expertise required to transform our technology to the benefit of our customers, independent funeral director partners and employees.”

Mr McWhinnie added: “Following several years in financial services, legal and social enterprise, my primary focus now is to drive technological change in businesses with genuine social purpose.

“Golden Charter provides an important financial service in an industry that supports people during some of life’s most challenging times. Enabling technology to make that difficult time slightly easier is of considerable importance to me.”