Gin Bothy expands its network over the Atlantic with American Total Wine & More deal
Eight months since successfully launching in mainland Europe, Gin Bothy has announced its plans to export to the USA.
Angus based Gin Bothy has now partnered with Total Wine & More, America‘s largest independent retailer of fine wine, to sell Gin Bothy’s Original and Gunshot Gins in 229 of their stores across 27 states.
This partnership will double Gin Bothy’s current production and a full time Production Manager will be employed to cope with demand. The first export will contain 6000 units, all with Gin Bothy’s personal touch of being numbered, batched and poured by hand in Scotland.
Talks originally began at Gleneagles Hotel’s Showcasing Scotland event, organised by Scotland Food & Drink and government agency Scottish Development International (SDI), in 2019, where some of the world’s largest food and drinks buyers were in attendance.
Kim Cameron, Gin Bothy founder, said that the deal has taken “time and persistence”, but the firm is finally there.
With the initial launch taking place in Texas, and a state-by-state launch plan thereafter, Kim is thrilled to launch her ‘Gunshot Gin’ during Texas’ Rodeo Season.
Historically a place of refuge, warmth, stories and Scottish folk songs, Kim Cameron hopes to keep the Bothy traditions alive, by sampling her way around America, singing her famous, self-composed ‘Bothy Song’ as she goes.
Revenue in the Gin segment amounts to US$2,826m in 2022 in The United States. The market is expected to grow annually by 5.88%* demonstrating the significant potential of the partnership.
Kim Cameron said: “We’re thrilled to be growing our Stateside customer base in 2022 and we have set our sights on Canada next. We hope to spread the Bothy love even further afield in the coming years, as we continue to expand our export adventure and develop our global network.”
Daniel Crowe, co-founder of Food Export International, added: “We’re thrilled to see the gin awakening trickle across from the UK and take hold of the USA. In 2021, over 10 million nine-litre cases of gin were sold in the US, making this the fifth highest sales volume in the spirits industry. With Scotland’s gin accounting for 70% of the UK’s production, it’s clear that the Scots are the experts. The impressive awards and compelling Scottish heritage definitely make Gin Bothy stand out from competitors. We’re pleased that Total Wine & More will be Gin Bothy’s gateway to American customers.”