Previously, the programme offered SMWS members who are also ASC shareholders benefits including preferential membership renewal rates, vouchers for UK Members’ Rooms, exclusive bottles, and special offers.

Marking the company’s 10th anniversary, the updated programme introduces two tiers. Existing benefits continue for shareholder members, with additional perks available for those holding at least 1,000 shares. A new, higher tier offers further incremental benefits to shareholders holding a minimum of 5,000 shares.

Benefits for the top tier (5,000+ shares) include complimentary SMWS membership, discounts on J.G. Thomson purchases, and savings on Vaults Collection whiskies and whisky flights at the four UK SMWS Members’ Rooms.

Furthermore, shareholders in this top tier as of 30 June 2025 will receive a complimentary bottle of an exclusive 21-year-old commemorative Scotch whisky.

Andrew Dane, chief executive of Artisanal Spirits, said: “As we continue to further develop the quality of our shareholder engagement, we have recently launched the new ASC website at www.artisanal-spirits.com and are now delighted to have launched our enhanced Spirited shareholder benefit programme.

“Over the last four years I have been fortunate enough to meet a number of our member shareholders. I look forward to continuing to engage with all of our members and shareholders alike, while recognising and rewarding their loyalty and engagement through this enhanced programme.”