The AE programme, presented by Accounting Web UK, recognises and rewards brilliance in the accounting profession. Its winners are decided by a panel of 28 expert judges from across the industry, and an award win represents one of the highest accolades that can be given to any organisation in the accounting industry.

The strength of the finalists in the forecasting, planning and analysis category underscores the growth of the forecasting software market in 2019. Cash flow forecasting is being adopted by more accounting firms than ever – with industry giants, Xero, also having launched its own basic forecasting service this month.

For Float to win in such a hotly contested category, against stellar names including Fathom, Fluidly, Futrli and Spotlight Reporting, is a testament to the strength of its service and team.

“From day one, it was Float’s objective to finally solve the problem of cash flow forecasting for businesses, and it’s great to receive industry recognition for having done so,” said Float CEO and co-founder, Colin Hewitt.

“The Accounting Excellence Awards are the biggest in the accounting calendar and it’s an honour to be shortlisted for any award with great competition, let alone win. Win we did, and this is probably the best year to win in this category, with cash flow gaining such momentum.

“We’re seeing unprecedented demand for cash flow forecasting, and it’s fast becoming a must-have service for accountants to provide for their clients. Cash flow often the number one issue keeping business owners awake at night, so it makes sense that they’re seeking help from their accountants to understand if, when and how they might be heading into the red, or how investing in the business will play out.”