Investors in the round include Steve Pankhurst and Tim Ward, co-founders of Friends United, and serial entrepreneurs and angel investors Nick Telson and Andrew Webster.

Nick Telson said: “Alasdair and Mikey have ‘it’. After just a thirty minute chat with them, we knew they were the real deal. The way sports teams currently digitise, understand and grow the value of their fanbase is stuck in the 90s. We see this as a huge opportunity across the globe and up to the highest echelons of sport.”

The Fanbase platform, which is branded for each individual sports club, enables mobile ticketing, memberships and subscriptions, and a range of other content for fans and already has 40 football clubs signed up, with the company aiming to have more than 300 UK football clubs on its platform by 2023.

The co-founders, brothers Alasdair and Michael Crawley, who set up the company in 2019 are also targeting rugby, netball, cricket and the North American sports market over the next two years.

Alasdair Crawley, CEO and co-founder of Fanbase, added: Our technology gives every sports team a tool they’ve been priced out of until now and allows them to connect with fans like never before.

“We have focused on lower league football clubs to date, who play a fundamental role in their communities and because we’ve been able to make great strides with the product, we’re now having conversations with some of the top-tier clubs in Scotland and across the UK. It’s also our ambition to make an impression in the North American sports market. We’ve got good links into some of the soccer, basketball and college football teams over there, so we very much see that as being part of our next phase of growth.”

Alasdair Crawley is a director at Edinburgh, London and Bristol-based management consultancy firm Optima Partners, while his brother Michael is now full-time at Fanbase having finished up a senior product manager role at global payments group PayPal in London and New York.

The seed investment round allows the Crawleys to hire a full-time team at Fanbase and move forward rapidly with the company’s product roadmap. Alasdair and Michael have already hired Carl Barton, who brings years of experience dealing with complex technology and customer data within the retail and fintech sectors, as CTO and co-founder.

Michael Crawley, chief product officer (CPO) and co-founder at Fanbase, commented: “The most important thing for us has been the continuous feedback we have had from both clubs and fans using the platform, allowing us to further innovate and make incremental improvements to the app. We’ve lots of great features that we want to release over the course of the year which will help our partners grow. Overall, we’re looking to provide best-in-class technology in the market serving the sports vertical.”