Euros power Irn-Bru sales growth for AG Barr
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Euan Sutherland
Irn-Bru maker AG Barr has reported strong sales growth for the first half of the year, driven by the success of its soft drinks brands, particularly Irn-Bru, during the Euros.
Revenue for the period is expected to be around £221 million, a 5% increase compared to the same period last year.
The company has implemented several strategic initiatives, including the closure of its Barr Direct route to market and the integration of Boost into Barr Soft Drinks. These initiatives are expected to result in a one-off cost of £5m in the 2024/25 financial year.
Despite this cost, the company remains on track to meet its full-year expectations.
AG Barr chief executive Euan Sutherland said: “The strategic margin rebuild programmes are on plan, guidance on revenue and margin remains unchanged, and we are on track to meet FY expectations.
“Our four power brands – Irn-Bru, Rubicon, Boost and FUNKIN – have clear paths to long term growth, supported by strong innovation programmes across all of our portfolio and opportunities to work even more closely to add value to our customers, in all channels.
“We continue to invest in our supply chain which will deliver tangible benefits as we insource more of our volume, build capacity to support our growth plans, improve resilience and enhance our margins.
“We have a clear and focussed UK based growth strategy with simple KPIs of Net Revenue, Operating Margin and ROCE.”
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