The partnership will cover a wide array of instruments on eToro’s platform, including stocks, ETFs, crypto, and commodities.

Previously, Twitter users searching with a $Cashtag symbol could access live price charts for a limited selection of financial assets. With the eToro collaboration, the list of $Cashtags generating live price charts will grow considerably. Users will also be able to click through to the eToro platform for additional asset information and investment options.

Yoni Assia, eToro’s CEO and co-Founder, emphasised the importance of community, knowledge-sharing, and access to financial markets as part of the collaboration.

Chris Riedy, Twitter’s vice President of global sales & marketing, noted that finance and investing are growing parts of the platform’s conversation and that Twitter is committed to investing in the #FinTwitter community.

Since the introduction of pricing data for $Cashtags in December 2022, the feature has been widely adopted, with over 420 million searches conducted since the beginning of the year. The most popular $Cashtags include $TSLA (Tesla), $SPY (SPDR S&P 500 ETF), and $BTC (Bitcoin).

Financial discourse on Twitter has grown, with 498 million tweets about business and finance globally in the first 90 days of 2023, predominantly from users aged 18-34.