Edinburgh Whisky launches Scotland’s newest dram

Themed around the city’s Old and New towns, the first to hit the shelves are ‘The Advocates Batch’ from the New Town Blends and two single malt cask releases from the Library Collection.

The enterprise is the brainchild of Gordon Watt and Gregor Mathieson who between them have almost 40 years’ experience in the drinks and hospitality sector.

With more than 1.6 million visitors to Edinburgh every year the two men recognised the city’s growing global appeal, while also spotting a gap in the market. The new venture has been set up to provide superior whiskies for both the international visitors, and for home grown whisky enthusiasts.

Blended from Speyside malts, the first batch of New Town Blends, ‘The Advocates Batch’ will be limited to 6,000 bottles, with new ranges expected to follow in 2016. Edinburgh Whisky Ltd. is also launching its ‘Library Collection’ range of single casks taken from malts distilled at Highland Park in 2000, and Glenlivet in 2007.

Edinburgh Whisky Ltd. has created distinctive packaging, which shows Victorian Edinburgh in the noir tradition. The ‘New Town’ artwork was designed by Milanese illustrator, Luisa Milani, with Edinburgh noir photography from the Edinburgh based, Lawrence Winram.

Co-founder, Gordon Watt said: “We pride ourselves on carrying on the age old traditions of Edinburgh Merchants in the 19th century who cannily sourced, blended, and bottled Scotch whisky, and then sold it to the rest of the world.

“We’ve already had a lot of interest from businesses looking to be among the first to stock this great new range, and we’re sure that will continue when people try the whisky for themselves.

“By launching the New Town and Library Collection ranges first we plan on introducing new additions to The Library Collection in November. We’re encouraged by the early uptake in the UK and we’re currently identifying distributors in key export markets for early 2016.”

Edinburgh Whisky ranges are available in: