The Edinburgh company has developed a first-of-a-kind reusable face mask, uniquely tailored to each individual’s face. Designed to improve safety and comfort in workplaces where respiratory protection is essential, this game-changing innovation is set to redefine PPE standards and enhance worker well-being.

Mask Logic’s half-mask respirator leverages advanced 3D scanning technology to create a precise map of the face within minutes. The map is then used to design a fully customised nose bridge, ensuring a secure and comfortable fit. 

The concept was developed during the Covid-19 pandemic by a team of leading scientists, engineers, and medical experts, including Dr. Allistair McConnell, Assistant Professor of Computer Science at Heriot-Watt University; Professor Adam Stokes who is Head of the Institute of Bioengineering; Andy Coleman, investor and advisor to science & technology companies; and Dr Ken Stewart, a renowned plastic surgeon specialising in complex facial and ear reconstruction. 

During the crisis, high-grade FFP3 respirators were in short supply, and many existing models proved uncomfortable and ill-fitting - especially during long, grueling shifts.

A surgeon’s perspective

As an NHS consultant surgeon, Dr Stewart witnessed firsthand the discomfort and pain caused by traditional masks, especially around the nose and cheekbones, where soft tissue is minimal.

“We realised that by combining modern 3D imaging with 3D-printed soft materials, we could create bespoke, perfectly fitted masks that conform to the unique contours of each face,” he explained.

“In our first comparative trial, our masks proved more comfortable than standard disposable alternatives. Since then, we’ve refined our design dramatically yet we’ve remained true to our original mission: to create the most comfortable, personalised respiratory masks possible, suited for every face. 

“We believe the days of painful, pressure-inducing masks are finally over.”

Funding and market entry

In March 2025, Mask Logic successfully closed a £659k seed funding round, completed in two tranches, and secured an additional £128k in grant support from Scottish Enterprise. The funding round was led by the Edinburgh-based angel syndicate Equity Gap, with participation from Scottish Enterprise, Old College Capital, and Apollo Informal Investment.

Mask Logic CEO Michael Fink said: “This funding marks an important milestone, enabling us to advance manufacturing, secure certification, and successfully enter the UK market. I care about public health, and the person-centered approach we are taking has the potential to set a new benchmark for comfort and fit in respiratory protection.

“With cutting-edge 3D printing and scanning technology, a talented team, and strong investor backing, Mask Logic is primed to redefine greater health and safety in the workplace and offer employers a new way to show they care about the wellbeing of their workforce.”

Experienced industry leaders join Mask Logic’s board

To support its ambitious growth, the company has expanded its board of directors, appointing Aberdeen-based Ian Ord as Chairman and Graham Reid of Edinburgh as Investor Director. Mr Ord is founder of global marketing agency Fifth Ring, while Mr Reid is former CFO and CEO of Cala Homes.

3D visual of the respirator mask

Mr Reid said: “I’m delighted to support Mask Logic at such a pivotal stage in its journey. With my experience in the construction sector, I have seen first-hand the challenges of ensuring effective respiratory protection in high-risk work environments. This innovative, custom-fit respirator has the potential to set new safety standards, providing a level of fit and comfort that traditional masks simply cannot achieve.

“From construction sites to industrial settings, ensuring workers have reliable and well-fitting PPE is critical to safeguarding their health. Mask Logic’s pioneering approach is a game-changer, and I look forward to contributing to its success as we bring this much-needed solution to market.”