The acquisition doubles Kin + Carta’s European data practice with over 100 data specialists, enhancing its data transformation offerings. Forecast, which also operates a delivery hub in Poland, focuses on data infrastructure, advanced analytics, and commercial insights using AI and machine learning.

The Forecast teams in Europe will be integrated into Kin + Carta immediately. Neil Macdonald, Forecast’s director and founder, will report to David Tuck, group CEO of Europe at Kin + Carta. The deal adds to Kin + Carta’s client base and strengthens its data certifications with technology partners Google and Microsoft.

This acquisition follows the recent opening of Kin + Carta’s new office in Edinburgh, further cementing the company’s presence in the city considered Europe’s data capital.

Mr Tuck said: “We’re delighted to bring the data and AI, and financial services experts from Forecast into Kin + Carta.

“Omnichannel experiences powered by data drive huge business impact, and the addition of Forecast bolsters Kin + Carta’s existing capability in building dynamic pricing, analytics and data recommendation engines, all of which support long-term customer value and retention.

“I’m looking forward to our flagship financial services event, FWD, in London on the 14th June where we can bring together our clients, prospects and partners to experience the full depth of our data and AI capabilities.”

Mr Macdonald added: “Forecast and Kin + Carta first worked together on a joint client engagement in February 2022. We have a fantastically talented data team and our goal has always been to be the most impactful advanced analytics team in the UK.

“Combining our strengths with Kin + Carta’s specialisms, scale and geographic reach will help propel us forward towards that goal and to the collective goal of building a world that works better for everyone.”

Kelly Manthey, global CEO at Kin + Carta, said: “Enterprise data transformation is a key part of our growth strategy. This acquisition strengthens our data and artificial intelligence capabilities globally helping to satisfy our order backlog and establishing a data hub for Europe that matches our strong capabilities in America.

“We are ready to serve our clients’ business critical priorities with the next wave of innovation.”

Mr Tuck concluded: “There’s also a personal sense of pride and satisfaction in seeing our further commitment to growth in the beautiful city of Edinburgh — my home city!

“I’ve no doubt that together we will continue the tradition of Scotland leading the way in innovation, as we move into this AI-assisted world.”