Headquartered in Edinburgh, Fifth House has officially opened for business in Dubai and is in the process of securing major new projects.

Since it was established in 2017, the agency has earned a strong reputation for its innovative approach to commercial property and placemaking marketing services and has worked with big names in the industry including Knight Frank, Savills, JLL, CBRE and Cushman and Wakefield.

It specialises in crafting commercially aware strategies that elevate property visibility. Through bespoke branding campaigns and advanced digital tools, the firm delivers creative solutions that drive engagement and results. This expertise positions Fifth House as an ideal partner for the dynamic Middle Eastern market, where the demand for top-tier design and marketing talent in real estate and infrastructure is on the rise.

Jonny Kermode, who is a director at Fifth House and heading up the Dubai operation, said: “With a strong track record of success in the UK market, we decided to expand internationally and export our specialised brand marketing skills to Dubai where the commercial property market is experiencing robust growth.

“Driven by significant investments in infrastructure and real estate, the demand for high quality marketing services to attract international investors is higher than ever.

“Leveraging identified potential contacts and clients, we will adapt and customise our offerings to meet the unique demands of this new market.”

Fifth House’s expansion into Dubai has been supported with funding from the UK Shared Prosperity Fund which is a central pillar of the UK government’s Levelling Up agenda. It provides export grants to support businesses to grow their overseas trading.

The agency will use the funding to conduct market research in order to gain a deep understanding of the Dubai market. It also allows the firm to create prototypes of its adapted services and conduct beta testing with potential clients to gather feedback and refine its offerings.

Mr Kermode continued: “To successfully enter the Dubai market and compete with local agencies, we required financial support to cover the costs associated with developing relationships and launching our tailored brand and design marketing services.

“It also allows us to be present in Dubai in order to develop our relationships with new and potential clients, enhancing our ability to deliver culturally resonant projects.

“Current competitors in Dubai’s marketing sector often lack the specialised focus on commercial property and placemaking; our tailored services will fill this gap, providing a competitive edge.

“This strategic expansion will establish our brand as a reputable international player and pave the way for future market entries.”