Pre-tax profit was £3.8 million to the year ending 31 December 2023, with dividends of £6m. The group is currently on track to deliver £2.5m group EBITDA in 2024.

Hero Brands is a platform for incubating a number of F&B brands which include German Doner Kebab (GDK), Choppaluna and Dirty Bones. The brands now have over 70 restaurants in London and over 200 restaurants across the globe.

The Glasgow-based group is also pioneering within the creator and talent IP space through the launch of Nashville HOT fried-chicken brand, Sides, in collaboration with Europe’s largest YouTube collective The Sidemen.

Sides has secured a development partner in the UK to roll-out 200 stores over the next ten years as well as in Singapore where the brand plans to open 40 restaurants during the next decade.

Further talent licencing partnerships include music and style icon Stefflon Don and the world’s biggest TikToker Khaby Lame.

Today, the modern influencing platform’s talent partners have a combined reach of over 600m followers across various social channels, shaping connection and synergies with young and modern consumer spending behaviours.

Meanwhile, GDK’s system-wide sales globally were £163.7m to the year ending 31 Dec 2023. GDK opened 19 new restaurants globally during the 2023 financial period and a further 16 in 2024, with a more aggressive development pipeline secured for 2025. It now employs over 4,500 people in its restaurants worldwide and is well placed for significant growth over the next 5 years.

With consistent growth delivered across the UK and Middle East, GDK has development plans in place to expand across other key locations globally.

Hero Brands chairman Athif Sarwar said: “We are entering an exciting period of growth for Hero Brands as we create category defining brands that respond to the modern consumer.

“Our talent platform is also giving our collaborators across music, fashion and culture the opportunity to develop authentic brand partnerships, as well as the ability to licence their own ideas and create high-value sustainable brands.”