Founded by Julie Wilson and Amy Livingstone when they were on maternity leave has obtained investment of £472,000, having sought £400,000.

The firm’s focus will continue to be scaling through product development, direct sales growth and increased brand awareness.

Cheeky Chompers products are sold by more than 1,500 retailers in about 50 countries, with exports accounting for about 65 per cent of sales.

Ms Wilson said: “The aim now is to capitalise on the multi-billion global market for baby soothers and teethers by scaling the business to the next level.”