Business networker shares insights with book release
The former owner of Aberdeen Business Network (ABN), Andrew Smith, has published a new book to help individuals and companies win more business.
Mr Smith owned ABN for 14 years before agreeing the sale of his company at the end of 2022. During this time, ABN helped firms win more than £27 million worth of business.
The new book, Cows, Not Cow: How To Make Your Business Networking Really Work, shares Mr Smith’s insights into organising more than 300 networking events, attending over 500 events and speaking with thousands of attendees as well as helping networkers of all levels benefit as much as possible from the business networking experience.
The book is a unique ‘How To’ business networking guide, which takes readers through the entire before, during, after and ever-after networking process. It is written in the style of ‘100 top tips’ that can be read in order or dipped into as and when required.
Mr Smith, who lives in Aberdeen and is originally from Montrose, said: “Over the years, I’ve learned some things about networking, so I decided to write a book. It’s something I’ve wanted to do for years and the post-business sale period was the perfect time to move things forward.
“Whatever your experience when it comes to networking, I believe the advice given in the book will make you a better networker, which in the long run will help you win more business.
“One of the things that’s given me the most satisfaction over the years is helping new and nervous networkers get comfortable and confident. I know that the tips in ‘Cows, Not Cow’ will help these people with their networking journeys.”
The book’s title – Cows, Not Cow – reflects the need to engage with as many people as possible, not just one or two. The aim is to share the love in the field of networking and to always keep building on existing relationships and creating new ones.
Mr Smith says that focus is important and his top tips include – set your networking goals in advance; commit to consistent networking; enjoy two-way conversations; follow up and invest in your relationships. The book goes into far greater detail about networking, including dos and don’ts.
Over the years he said company representatives had secured six-figure contracts as a result of attending ABN networking events. This included attendees from print, telecoms, motor trade, financial services and property leasing among others. He sold his business to former energy sector manager Leigh Reid, who now runs ABN.
Mr Smith also runs a podcast, which goes by the same name as the book, with John Mellis, Smooth Radio host and managing director of podcasting firm, Mellis Media.