Tom Voaden

The partnership facilitates BR-DGE merchants to leverage Sift’s advanced machine learning platform for risk and fraud assessment through the connectivity tool, BR-DGE Connect.

By working together, merchants will be able to benefit from the combined integration of payment orchestration, network tokenisation, and a complete fraud prevention platform. Harnessing both BR-DGE Vault, a state-of-the-art Network Tokenisation product, and Sift’s AI-powered decisioning engine, together will create a more secure and seamless payment experience for merchants and consumers. With BR-DGE payment orchestration, merchants can ensure sensitive payment data is encrypted for the full end-to-end payment lifecycle through BR-DGE Vault, offering faster review times, higher conversion rates, and improved decision accuracy. This is further enhanced by Sift’s extensive platform of fraud management tools, providing merchants with a highly secure, frictionless checkout experience.

BR-DGE and Sift will host a number of events and webinars later this year to educate merchants about payment orchestration, network tokenization, and fraud prevention. The first event will be hosted by The Paypers and take place on 22nd November 2023.

Commenting on the partnership, Tom Voaden, Head of Partnerships at BR-DGE, said: “Tackling fraud and protecting customers at the payment checkout is one of the biggest challenges facing merchants right now. When it comes to delivering a best-in-class payment experience, it is vital that merchants have access to market-leading fraud protection tools that also streamline the customer experience. By joining forces with Sift, BR-DGE is able to offer merchants access to an additional layer of security, promoting trust and loyalty amongst customers. We are delighted to be working with the team at Sift on this exciting partnership.”

Dave Scholtz, SVP of Global Partnerships at Sift, said: “As consumers have adopted different payment methods, merchants have needed to respond in kind by providing them with choice during checkout. Yet with different checkout options comes new fraud risks. By partnering with BR-DGE, Sift customers can get the best of both worlds – the payment experience their users demand, without the fraud risk.”

By leveraging BR-DGE’s independent payment orchestration platform and its network of market-leading payment innovators, partners are empowered to acquire new merchants, accelerate onboarding, and gain access to a wealth of marketing and sales resources.

Led by CEO Thomas Gillan, BR-DGE’s platform is revolutionising online payments for merchants by offering a universe of payment options via a single point of integration. With UK Finance data showing that over £1.2 billion was stolen by criminals through authorised and unauthorised fraud in 2022,1 BR-DGE is working with a number of partners across the industry to counter fraud and protect merchants and consumers from criminal activity. This partnership with Sift reflects growing demand from merchants for increased payment security and goes far in protecting both merchants and consumers from fraud.

BR-DGE continues to grow from strength to strength following a 3x increase in merchant acquisitions in 2022 with leading travel firms Travel Counsellors and Kenwood Travel joining the platform. BR-DGE is forecasting significant growth in 2023 with over £1.5bn of transactions projected to be processed over the year.