The consultancy, part of integrated marketing agency ALTAR GROUP, has also expanded its board of directors with two additional members, Blue2 technical director, Alistair Cowan, and digital design director, Rob Black.

In addition, the workforce has been bolstered with six new staff members in 2021 from locations including the United States and Italy, and recruitment for additional talent is ongoing. Four new positions, two web developers and two digital marketeers, have been created.

A further three large-scale projects from existing clients: Sportsoracle, Wild In Art, and DC Thomson have also been brought to the table in recent months.

Scott McCallum, chief executive, ALTAR Group, said: “Blue2 is experiencing transformational change as their client base experiences dramatic growth. Digital is the space that businesses have seen results that have helped get them through these tough times and we are thrilled to provide solutions for a wide variety of projects; everything from booking systems to conferencing platforms.

“Blue2 is also fast becoming the go-to agency for food & drinks client as our team has substantial experience in this sector, delivering e-commerce sites that have spectacular impact on sales as experienced first-hand by several leading UK food manufacturers including Simon Howie and Walkers Shortbread.”

To date, Blue2 has developed six apps that curate outdoor art trails for client Wild in Art, including: Oor Wullie’s BIG Bucket Trail; Pop up Penguins in Christchurch, New Zealand; Me and Uoo Uoo in Melbourne, Australia; and Cows about Cambridge. A further eight have been launched over the summer with Elmer’s Big Heart of Kent Parade, leading the charge.

The Blue2 team have designed and created an app that helps trail goers track down sculptures with the iconic Elmer the Patchwork Elephant taking centre stage, as well as allowing them to learn more about the artwork, unlock exciting rewards, and view their trail progress.

Nial Chapman, Blue2 director, added: “Blue2 has evolved significantly over the past decade. Today’s digital terrain looks very different as does the way we can support our clients’ growth ambitions. Alongside those changes, the talent within the business has also evolved, resulting in the expansion of our board.

“Alistair Cowan and Rob Black, who started their careers with Blue Square Design in 2011, as the business was known at the time, have been instrumental in driving that progression as they have taken on more senior roles and increased responsibility over the years.

“We are thrilled to welcome them to the board. They both have a passion and a drive to bring out the best in our team and are helping create an exciting strategy and direction for the future of the business which is going from strength to strength as we continue innovating and understanding the digital experience that resonates and inspires.”