The company will establish an R&D Centre in Scotland, enhancing the skills base of the country’s already vibrant digital sector. The move will deliver a high-value jobs boost.

As part of the Blis R&D project in Scotland, the software will be developed to evaluate the success of targeted advertising campaigns and optimise future advertising campaigns accordingly.

The company is initially investing in 14 high value research and development roles to support the business in continuously evolving its technology, with nine roles already hired.

Blis CEO Greg Isbister said: “During the past years, we have made significant investments in our technology to build our integrated planning and buying platform without relying on personal data.

“The major investment we received from Scottish Enterprise will help us speed up delivery of our commitment to investing in our team and technology to drive growth.

“Scotland is my home country and I’m incredibly excited to support Scottish Enterprise as we aim to hire some of the most talented technology professionals and help the sector grow even further.”

Headquartered in London, Blis operates in more than 40 offices across five continents.

Scottish Development International (SDI) inward investment specialists have worked closely with Blis to support the company’s plans for Scotland by introducing them to key academic stakeholders and assisting the firm with property searches.

Mark Hallan, director of global investment at Scottish Enterprise, said: “Digital technology is going to be critical to our economic growth over the next decade.

“Scotland is increasingly renowned internationally as a digital tech leader due to its vibrant start-up scene and world-class universities. The arrival of an innovative company such as Blis to Scotland will further enhance this sector and create high-valued, tech-related job opportunities for our workforce.

“Our SDI colleagues based in London have been pleased to work with Blis and promote Scotland as an ideal destination for growth and R&D capabilities. Alongside our partners, we will continue to highlight the incredible opportunities that exist in Scotland for internationally-minded companies.”

The announcement from Blis is the latest good news for inward investment in Scotland.

In May, SDI statistics revealed that more than 7,500 planned real living wage jobs had been generated by inward investment in FY21/22, with 113 investment projects in Scotland supported, 39 of which were investors locating in the country for the first time.