Launched by businesswoman Sheila Hogan in 2020, Biscuit Tin aims to help individuals get organised at all stages of life and feel more in control of their affairs and life admin, including planning for end of life.

The business allows individuals to securely store important life information, such as account details, documents, wishes and memories all in one place. The new partnership will enable Age Partnership to provide their customers with preferential access to the personalised secure digital vault.

The new partnership follows other partnerships and collaborations secured over the last year, including Scottish Building Society. East Lothian based founder Ms Hogan launched Biscuit Tin in 2020 following a successful forty-year career in digital transformation. Biscuit Tin was born out of her own traumatic personal experience of closing down the lives of her parents, which was a long and difficult task.

In February 2022, Ms Hogan also made her TV debut on the Dragons’ Den, the BBC’s popular reality show, pitching to the team of Dragons to secure early-investment and raising the profile of the business.

Earlier in the year Ms Hogan travelled to Silicon Valley with StartUp Grind, a trip that brought together Scotland’s top start-ups and scale ups with more than 3,000 of the world’s best. The business now employs a team of five, with an experienced board of advisors and has plans to recruit and grow further on completion of its latest investment raise.

Commenting on the new collaboration, Steve Auckland, CEO of Age Partnership, said: “From this month we are providing all our completed equity release customers with access to their own digital secure vault, where they can take control of the documents, memories and personal information that are shared with their loved ones after they pass away.

“Equity release as a product allows people to take control of their later life finances, it is about enriching people’s lives when they need it most; so, this partnership with Biscuit Tin has perfect synergy.”

Sheila Hogan, founder and CEO of Biscuit Tin, said: “I am delighted to be working with Age Partnership to provide their valued customers with a special opportunity to get organised and plan in advance with Biscuit Tin. Creating a structured digital legacy of our lives means we can feel safe in the knowledge that we are making a difference by taking much of the administrative stress and stain away from our loved ones in the future.

“Biscuit Tin enables everyone to securely organise all of their life information and create a digital biography of their life to leave as a legacy to hand down the generations.

“I’m delighted with the progress we’re making as a business to achieve our vision of making Biscuit Tin a global household brand in digital legacy within the next five years, in world where planning for end of life is the norm, and where we all have virtual biscuit tins containing our digital legacies to hand down the generations and we make a difference by making life easier at every stage.”