Mr Bransfield, formerly of Mediaworks, has joined as commercial operations director and will help to drive ambitious growth plans for the agency’s marketing, design and digital services. He will also focus on service integration, as more clients seek a joined-up approach to their marketing strategies.

Having previously held the position of growth director at Mediaworks, Mr Bransfield brings extensive business development expertise as well as a proven track-record in providing clients with data-driven campaigns that deliver impactful results.

He said: “Businesses need to be confident in their marketing investment and executing campaigns that are devised from data and audience insight is paramount.

“In doing so, we can track actual consumer changes to buying patterns, attitudes and behaviours, as well as driving real-time business outcomes for corporate clients.

“I am looking forward to working with the wider team to explore how we can best support new and existing clients.”

BIG partnership has offices in Aberdeen, Glasgow, Edinburgh and Manchester and serves a range of clients including Johnston Carmichael, Aldi Scotland, Loch Lomond Whisky, and Loganair.

The firm recently confirmed several senior promotions including Gayle Grant as head of Aberdeen, Richard Crighton as head of energy, and Shona Hendry and Jenni Bamford as head of PR in Aberdeen and Manchester respectively. Fraser Paterson also joined the agency as head of public affairs.

Allan Barr, CEO of BIG Partnership, added: “Joel’s extensive experience offers a new perspective on business development and client growth, and he is well-versed in delivering strong results. I’m looking forward to seeing the impact across the agency. 

“Through Joel’s appointment, we will be increasing the execution of campaigns that span the breadth of the marketing ecosystem. We have everything under one roof meaning we can be flexible, agile and our clients can access a range of high-quality services.”  

Mr Bransfield’s appointment reinforces BIG’s commitment to investing in its people and providing clients with a compelling integrated marketing service including PR, social media, SEO, PPC, public affairs, brand and design. 

Mr Barr continued: “Through continued investment, we have evolved from offering standalone services to specialising in the integration of these disciplines, creating vibrant and highly effective campaigns.

“We are now equipped to engage clients from the inception of their brand, guiding them through strategy, messaging, design and PR, and, as a true independent agency, I am confident that we provide something unique in the marketplace.”