Aspectus sees revenues soar 25% to 12m thanks to strong Scottish impact
Aspectus, a global brand, marketing, and communications agency, has experienced a surge in growth over the past year, reporting a 25% increase in global revenues, totalling £12 million.
This growth trajectory is attributed to escalating client demand, the launch of new services, and a formal extension of the agency’s footprint in Asia.
A significant contributor to this growth narrative is the agency’s intensified operations in Scotland. The Scottish region manifested substantial growth with the agency relocating to a larger office in Aberdeen, along with strategic hires in Edinburgh and Glasgow, effectively doubling its capacity.
Currently, 12 professionals are employed across Scotland, dedicated to serving a diverse client base spanning the energy and industrials, financial services, and tech sectors.
The recent rebranding of Aspectus accompanied pivotal organisational changes, including the appointment of a new head of Southeast Asia to spearhead its expansion endeavours in the region. Moreover, the agency introduced a formal ESG offering, aiding companies in refining their communications around environmental, social, and governance issues, adapting to the transforming global business landscape.
Laura Iley, who opened the agency’s Aberdeen office in 2016 and is now chief commercial officer at Aspectus, said: “Having established our presence in Aberdeen seven years ago, Scotland continues to play a vital role in the agency’s success, where we see huge opportunity across all our core sectors.
“Aberdeen has always been a gateway to international markets. Excitingly, our recent expansion in Asia means we now have a foothold in three continents – offering Scottish clients a truly global service, grounded in local knowledge.”
Megain Buchan, head of energy and industrials, said: “In addition to our financial services, capital markets and technology specialists, we have a dedicated team of energy experts here in Scotland, with ambitions to grow alongside the businesses transforming the sector.
“The atmosphere and attendance at Offshore Europe this month was a superb showcase for the range and diversity of opportunities in our evolving energy sector – and the role Scottish businesses have to play in it.”
She added: “We’re excited about the future and passionate about helping brands tell their energy transition stories in a way that drives real business outcomes.
“The talent pool is crucial too – it was one of the drivers for establishing our Scottish presence in the first place.
“We pride ourselves on our deep sector expertise, and having access to local talent with hand-on industry experience has been a key driver of our growth.”
Aspectus currently employs 100 people globally and has offices in Aberdeen, London, New York, Singapore, and Lucerne.