The growing accountants, business and financial advisory firm, which has 19 offices across Scotland and the North of England, is aiming to be recognised as “the best financial advisory firm to deal with, delivering the best client experience in the UK”.

While Paul Dickson, managing partner and CEO, recognises this is an ambitious goal, he believes it is achievable and is confident the firm’s values of passion, trust, honesty and humanity, provide a solid foundation to build on. He says the new membership will play a key part in the firm’s mission to continuously improve and deliver world class service for its clients.

“We’re proud to become the first accountancy firm in the UK to join the Institute of Customer Service,” said Mr Dickson. “This will differentiate Armstrong Watson from our competitors and help us to achieve our growth objectives.

“I believe we can achieve our goal as we are committed to delivering the highest level of service and expert advice, but this affiliation now allows us to benchmark our services and compare ourselves with the best of the best.

“There were several key drivers behind our decision to join including understanding our service strengths and areas for improvement, and the benefits of having greater insights to enhance our service performance as a professional services provider.”

The Institute of Customer Service is the UK’s professional customer service body, seeking to improve business performance through enhanced customer service.

Jo Causon, CEO, The Institute of Customer Service, added: “By joining the Institute of Customer Service, Armstrong Watson can identify key areas to improve and elevate their current service offering, and demonstrate a clear statement of intent.

“We are delighted to welcome them into membership as they look to drive a customer centric culture across their business.”

Armstrong Watson will undertake various activities as part of its membership of the Institute of Customer Service and will have access to a wealth of resources, training, insights, independent benchmarking, as well top-tier advice and counsel to deliver world-class customer service.