Ms Ross has experience of working with major multinational firms such as Virgin, Levi Strauss, Kia Motors and 20th Century Fox.

She has 30 years of global marketing, branding and advertising experience across multi-marketing platforms, both traditional and digital.

Ms Ross was also responsible for the global launch of FOX Mobile’s consumer mobile entertainment destination overseeing the company’s global marketing, PR, branding, research and related activities, working in the USA and Germany.

Ms Ross said: “I am excited at the prospect of working on the launch of such an exciting and innovative product as the Apropos platform which, I believe, will transform the way the private rented sector (PRS) operates in the UK.

” I am enthusiastic at the prospect of working on this with David and John who have a strong understanding of the marketplace coupled with a vision for where the market is going in the coming years.”

David Alexander, joint managing director of Apropos by DJ Alexander, said: “I am delighted to welcome Brenda on board. Her experience with major firms and her knowledge and understanding of launching new brands into the marketplace will be invaluable in the months to come.”