The novel partnership has raised eyebrows, given the association of both tulips and some cryptocurrencies with speculative bubbles - but Bitcoin Brabant and local farmers are calling it a “win-win”.

The cryptocurrency company near Amsterdam is using the heat produced by computers mining cryptocurrency to warm greenhouses growing tulips, The Straits Times reports.

Bert De Groot, who owns Bitcoin Brabant, said: “This operation is actually carbon negative, as are all the operations I basically build. We’re actually improving the environment.”

On top of the partnership, Mr De Groot himself sells tulips for Bitcoin via another business called Bitcoinbloem.