Developed by Dynamic Yield, a Mastercard company, the tool aims to replicate the personalised in-store experience online.

Shopping Muse uses generative AI to interpret natural language, providing tailored product recommendations and styling advice. Initial tests have shown a 15-20% increase in conversions compared to traditional search.

Ori Bauer, CEO of Dynamic Yield, praised Michael Kors saying: “As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use.

“Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic.”