Vietnamese-owned Sconnect’s Wolfoo cartoon, which has become a massive YouTube hit, has drawn some comparisons to Peppa Pig in terms of its format and characters.

There are three Wolfoo channels on YouTube with 10.9 million, 10.4 million and 5.3 million subscribers respectively, Variety reports.

eOne and Astley Baker Davies Limited, the animation studio behind Peppa Pig, have filed a suit in London’s High Court alleging infringements related to “passing off and trade marks”.

Peppa Pig, beloved of Boris Johnson, is a massive money-spinner, with eOne being snapped up by US toy maker Hasbro in 2019 for over £3 billion.