The new office (which the firm refers to as a club) will be located in Glasgow and follows on from the rapid expansion of its first club in Edinburgh, which opened last year.

Taking office space in George Square, the Glasgow club will replicate what has been achieved in Edinburgh by creating 100 new tech jobs for analysts, developers and designers across a range of levels over the next 12 months.

The push to digital is an indelible shift in the fabric of the Scottish economy and shows no signs of slowing. AND Digital’s people-first approach helps businesses close their digital skills gaps by working together with clients to build their digital products, upskill their people and deepen their broader digital capabilities.

The recent launch of the new Digital Strategy for Scotland highlighted the dramatic acceleration of digital business models during the pandemic, finding that overall 73% of businesses shifted to digital to provide goods and services. Companies were forced to do things in very short order that their transformation roadmaps had said would take many months or even years.

The report also emphasised the very real challenges posed by the digital skills gap in Scotland magnified by Covid-19. It identified sectoral skills gaps relating to digital technology and raised the importance and urgency of further digital transformation across the economy.

Paramjit Uppal, CEO and founder of AND Digital, said: “Scottish businesses have shown tremendous grit and determination over the past 12 months as they have sought to reconcile their business models to the difficulties posed by the pandemic. However, we’ve been fortunate to work with clients of all shapes and sizes who have pivoted towards the new opportunities digital offers. Scotland is an important market for us and we are confident in its very bright future. Glasgow is the obvious next step for us.

“We launched our Edinburgh club at the cusp of the first lockdown and have built it from the ground up working remotely as a club and with our clients. While we look forward to reopening our club houses and seeing each other in person when it is safe to do so, we are well placed to launch Glasgow to our blended working environment. It works for us and our clients.”

AND Digital works with clients across a range of sectors, including: financial services, media, telecommunications, retail, hospitality and the public sector. It has 11 offices across the UK and has new offices opening in Glasgow and Amsterdam in June 2021.