This choice was made in light of the intention to maintain consumer-friendly prices in a volatile economic environment, marked by persistent cost inflation and the lower-margin impact of the recently acquired Boost division.

The period did see a significant revenue growth across the group, with a reported 33.2% year-on-year increase to £210.4 million, attributed partly to the Boost Drinks business acquisition. This growth is reflective of a notable market share gain in the soft drinks sector. On a like-for-like basis, the growth was 10.4%.

Subsequently, reported profit before tax for the period increased by 12.6% to £27.8m, compared to £24.7m in 2022/23 H1. The adjusted profit also experienced a 6.7% increase, amounting to £27m.

CEO Roger White, who has announced his impending retirement within the next 12 months, remains fully focused on the current business trajectories and expressed confidence in the company’s strategic progress and future plans. His focus is notably on organic growth, and with a net cash position, AG Barr is poised for more acquisition opportunities.

Mr White said: “We have made significant financial and strategic progress in the first half and have exciting plans in place for the balance of the year to sustain our growth momentum.

“We remain confident in delivering a full year profit performance in line with our recently increased market expectations and are well positioned to deliver strong shareholder returns for the long-term.”